keyword research and key-word analysis

Keyword research:

Keyword research is the process of determining what keywords are used in search engines by potential customers.


Keyword Research Process
Keyword Research process involves the following important steps. These steps can be described as:

• Discovering Keywords
• Analyzing Keywords
• Selecting Keywords
• Deploying Keywords

The Discovering phase should focus on identifying as many keywords as possible that are related to your website and target audience.

The Analysis phase involves adding information about existing competition; PageRank based limitations and potential for ranking.

The Selection process involves objective measurement based short listing of keywords keeping the site focus and target audience within the limitations analyzed.

The Deploying phase is about making optimum use of your selected keywords on your website copy, HTML code and tags.


Keyword Analysis:

The process of determining which keywords are best suited for users to find your site.
There are various tools that can be used as part of a keyword analysis. A keyword analysis involves several components including:
Compiling a list of keywords based on relevancy, competitiveness and search volume.