Search Engine Optimization (SEO)

Tuesday, January 6, 2009 ·

SEO is an acronym for "search engine optimization" or "search engine optimizer."

Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.

Many SEOs and other agencies and consultants provide useful services for website owners, including:

* Review of your site content or structure

* Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript

* Content development

* Management of online business development campaigns

* Keyword research

* SEO training

* Expertise in specific markets and geographies.

Search Engine Optimization is about creating value for the end user.

Effective Website Optimization (Website Optimisation) ensures that your website presents an exceptional user experience,thereby appreciating in value to Search Engines. Whilst many think Search Engine Optimization is about manipulating search results, Search Engine Optimisation is really about ensuring that your website delivers what the user wants - and the search engines can interpret.

Any site that follows these basic Search Engine Optimization principles will do justice to your organisation, and once Website Optimization is in place your website will start to rank for more competitive keywords.

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