Advantages of E-Marketing

Marketing over the Internet poses some benefits some of which include low costs in distributing information and media to a global audience. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting response, is a unique quality of the medium.

The World Wide Web has provided a great vehicle for marketing for many companies. More and more, businesses are taking advantage of web’s speed, efficiency and cost effectiveness to deliver return on investment from advertising and promotional campaigns not available to traditional media. E-Marketing encompasses many forms of interactive activity and it can contribute to an organization’s overall marketing mix by driving more users to a website, the online shop front and lead to increased website visitation and sales.

The key advantage e-Marketing has over various other forms of marketing is that the activity you undertake such as email, advertising banners and search engine marketing is in the same medium as where the user will find and or buy your product – online! E-Marketing has a number of other benefits including:

• Branding: An organisation’s products, services, offers and logos can be displayed visually and sometimes with streaming video and audio, on the Internet.

• Direct Response: e-Marketing is very fast; users can respond to marketing instantly. This allows business to receive more immediate results from promotional and advertising efforts via the Internet.

• Targeting: Technologies – such as personalisation and geo-coding where users are visiting from - can help marketers target very niche audiences, quite often speaking to a very hard to reach group. This allows businesses to tailor different promotional and advertising messages and offers to each group.

• Tracking: The strongest element of e-Marketing is that everything is track-able and results can be seen almost instantly. This means if something is not working, you can stop it. If it is working, you can do more of it!

• Return on Investment: Because tracking e-Marketing is so strong, you can ensure that you can always stay on top of your return on investment. Being able to determine how many people clicked on a banner advertisement or email link allows business owners to calculate their return on investment quite easily and provide accountability often not associated with other forms of marketing.

• Inexpensive: e-Marketing, particularly email and buying keywords on Internet search engines can be very inexpensive. Email costs are usually incorporated into the connection fee to an Internet Service Provider by including unlimited emails as part of the service whereas purchasing keywords on a search engine such as Google or Yahoo can cost as little as 1 cent per word per click.

• Works 24/7: As the Internet is always available, the only thing you need is a computer & a Internet connection, so one can have access to the products at any time.

• Comparison of Products: Large number of products can be displayed at one place & facility of comparison can also be given.