Introduction to E-Marketing

The World Wide Web has provided a great vehicle for marketing for many companies. More and more, businesses are taking advantage of web’s speed, efficiency and cost effectiveness to deliver return on investment from advertising and promotional campaigns not available to traditional media. E-Marketing encompasses many forms of interactive activity and it can contribute to an organization’s overall marketing mix by driving more users to a website, the online shop front and lead to increased website visitation and sales.

Internet Marketing has many names like it is also referred to as e-marketing (or electronic marketing) or online marketing or web marketing. It refers to the strategies that are used to promote a product or service over the Internet. There are some methods to do this like website design & development, its content, link building & reciprocal link exchange, search engine optimization, social media optimization, banners & pop-ups, email marketing, paid inclusions, pay per click, use of blogs, RSS feeds, affiliate marketing etc.

E-marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective e- marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design. E-marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing and Web 2.0 strategies.