Facebook Benefitting Businesses and Creating Customers the Honest Way

Set up a Facebook Page for your business, providing a forum for sharing information and engaging customers – establishing a community.

Visit the 'Create a Page' page, the layout will be simple to follow.

If you are already logged into Facebook, the page you create will be associated automatically with your Facebook profile. If you're not logged in, you will either have to log in to your account or create the page under a limited business account.

Make sure to read Facebook’s “Terms of Use” when exploring all options, to help in making the correct choice and to prevent any serious violations.

Customize your page with the standard Wall and Info tabs, or use Facebook Markup Language (FBML) to acquire that personal touch.

Users and perhaps now, customers, will be impressed by what your business has to offer. Facebook, however, isn’t through with its offer. Recently, it has implemented an upgrade to its self-serve ad system with a new ad format called, Sponsored Stories.

Now if you’ve perfected your business and Facebook skills, turning users into customers who “Like” your business, this news can be spread across the Facebook wire. In simple terms, when you like something on Facebook and someone has bought an ad for it, the story will be broadcast to your friends.

In other news, Facebook founder, Mark Zuckerberg's (News - Alert), personal fan page was allegedly hacked, but within a short time frame Facebook was introducing two new Internet security measures.

How App Marketing Differs From Search Engine Marketing

In the world of digital media, search engine marketing is so widely adopted that I often find myself explaining to other digital marketers how app marketing compares to search engine marketing. In this post, let's compare and contrast how to think about marketing your app with an eye toward comparing it to your current search engine marketing knowledge.

Compare Implementation Time

It takes minimal effort to write your first 95 character keyword ad, design a landing page, and start your first promotion using self-service tools provided by Google.

Mobile app development and promotion can be done on a low budget, but it is definitely more complex than launching a search marketing campaign. Third-party app building tools like those from BuildAnApp allow you to build an app for free ($49 to remove banner ads). Once you build an app, there are self-service mobile ad vendors like AdMob, Millenial Media, Jumptap, and InMobi that allow you to acquire traffic quickly.

Compare Pricing Approaches

Search campaigns are priced using cost per click (CPC). App campaigns are priced using cost per install (CPI), cost per click (CPC), and cost per impression (CPM).

CPC rates are all over the board depending on how competitive the search term is and the quality score. For app campaigns, free casual games dominate the top 25 percent in performance, typically having the highest click-through and conversion rate (often two times higher than other free apps). Their conversion rates range from 3 percent to 18 percent (small banner sizes tend to perform lower).

The CPC rate, for free iOS apps in the U.S., is typically $0.05 to $0.30 per click. The cost-per-install for the top performing free games generally backs out to $0.75 to $3.00 per U.S. iOS install for CPC and CPM placements on top ad networks.

The general rule is that if you are looking to achieve any meaningful scale, you should be satisfied with purchasing free U.S. app installs any time they are performing at $1.00 or less.

All of the above figures are for non-incentivized ad placements. Incentivized ad placements are very popular as they can help achieve a higher ranking in the app store and drive meaningful, predictable installs to the app. These app campaigns are priced using cost per install with rates ranging from $0.40 to $0.75 per U.S. install.

Every digital marketer knows what you are saying when you talk about a CPC campaign. Google made cost-per-click advertising famous. Google's mobile display ad network, AdMob, is continuing what Google did in search and offers CPC pricing for most of their campaigns. This does not work as well for mobile developers. Larger advertisers are typically using CPC ad networks as backfill to the cost-per-install networks (with incentives and without incentives). The top cost-per-install ad networks will reach saturation after multiple campaigns leading to less volume available for a particular app. To maintain effective scale with each subsequent campaign an advertiser will begin to buy more installs from other sources such as CPC networks.

Compare the Landing Page

The landing page is very important in optimizing both SEM and app marketing campaigns.

In SEM, Raquel Hirsch of Wider Funnel advises that with optimization you can lift your conversion rates by as much as 277 percent.

In mobile, what users see when they get to your app store listing is crucial to whether or not they will download your app. For app store submission, prioritize and optimize in the following order for the most impact to your app ranking: icon, name, screenshots, and description. Here are several tips:

* Icon: Make it easy to recognize and tie to your game. Consistent use is also important. The small app icon and the large icon should be visually equivalent. Be careful of trademark violations. Build in a vector-based drawing app to allow for easy resizing.
* Name: Describe the utility of the game in its name. Avoid special characters. Don't use "device" in the name, like iPhone or iPad.
* Screenshots: Use common sense, take time to capture the images that best depict your app. Never use imagery of the iPhone, iPod touch, or iPad, as they will ensure automatic rejection.
* Description: The first two lines of a description are the most important. Ensure they accurately communicate the app's value. Use simple, concise words to demonstrate the features in the app. Match your tone to the app experience. Include copy to enhance your credibility. Never include pricing. Maximize the use of copy above the fold (before the "more" button). You are limited to three lines; lines are made up of 120 characters and then they word wrap. Watch out so when the line wraps, you don't lose precious real estate. In the description, try using shorter lines (less than 120 characters) and a space between them for more readability. Be aware of how word wrap works on the iPhone screen, as many apps are being installed through the iPhone. Long lines can make the text look weird. Do your research. It will pay off with higher conversions.

Compare Conversion vs. Engagement

Search performs for digital marketers because the Web is transactional in nature. It drives a conversion.

When people are sitting in front of their computer, they can easily fill in the required fields in a transaction because they can easily navigate between their keyboard and their mouse.

Keying a transaction in a mobile device is very difficult and, therefore, conversion rates on any kind of complex transaction are going to be low. Mobile apps perform best when they are created with the goal of engaging users, not for converting users to some kind of a transaction. Once the user is engaged, you will find the best transaction possible is using in-app purchases because the native payment platform simplifies the purchasing process.

Consider How Top Search Marketers Use Apps

"PriceGrabber has a family of mobile apps (for the iPhone, iPad, and Android) that allow users to search via a mobile device just as they would in front of a desktop using PriceGrabber.com," says Mindy Ferguson, senior director, application development, PriceGrabber. "For our mobile apps success is measured by ranking and number of downloads, but more importantly, from the feedback we receive from our user base as it was their word of mouth that pushed our apps to the top of the iTunes charts."

Both search engine marketing and app marketing have a place in most digital marketers' advertising mix. Those who have developed a strong expertise in search engine marketing are able to draw upon their expertise as they develop and implement their app marketing strategy.

Source: http://www.clickz.com/clickz/column/1900182/app-marketing-differs-search-engine-marketing

Google Launches Commerce Search for Online Stores

Google has announced the availability of Commerce Search. It's a search engine that e-commerce sites can place on their sites, effectively leveraging Google Search for their product offerings.

Commerce Search is cloud-based, meaning that Google hosts it. This removes the burden of hosting commerce search by e-commerce companies, which can be useful to avoid problems associated with spikes of traffic - such as the holidays.

Commerce Search is not free. You must contact a sales rep to get started.

How to Update Sitemap automatic to Google, Yahoo, Bing and other leading Search Engines

I hope you all are using sitemap.xml for your blog / site if you are not you must start using it because It’s a way that you can point your content to Different Search Engines. Search Engine can sniff your site content via you sitemap (Not all the time.) If you are not having sitemap.xml for your site the you probably get code from Google Code Sitemap Generator.

No we are assuming you are having your own sitemap.xml and you want to update instantly to all major Search Engine on a single click or complete atomized then what will you do ? Just follow the bellow mention steps. Here I am assuming that you have basic knowledge of Programming, Server Handling, FTP etc. I will advice you not to execute / edit wrong file if you are not having proper knowledge of Code or Server Admin. You just do it manually copy the bellow mention code (scripts) edit WWW.YOUR-SITE.COM/SITEMAP.XML to your sitemap URL then paste in browser and hit Enter Key.

This will be manual thing but if you want to make and forgot it thing then what to do? Very Simple You have to follow following steps. (Make sure you have knowledge of Server Admin)

If you are Using Linux Server

1. Download ping.php file from bellow mention link
2. Edit the file with your sitemap URL.
3. Upload that file in your sites root folder.
4. Now log on to your Control Panel.
5. Find an Option for Create Cron Job
6. Define Cron Job as per your site requirement, Daily, Weekly, Every 1 Hour etc.
7. Select ping.php as schedule file.

If you are using Windows Server then check this:

You can do this in task scheduler of windows server. Task can be created manually in the task scheduler or with @ commands and can be designated to run under a user account with privileges. There is also a software (free) called nnCron which uses the same kind of syntax that of Linux on Windows.

This is shared by Vishal Vasu, a Windows Server Management Expert. Thx Vishal.

Congregates ! You are done with auto execution of your Sitemap file.

Google Logo Changed With Bar Code Doodle

Today on visiting Google, one can see Google logo changed to that of bar code. Google is actually celebrating the anniversary of bar code which got patented today in 1952. This special date coincides with announcement of joint winners of Nobel Prize who contributed in inventing Charge-coupled devices making them ready to read bar codes.


The charge coupled devices is a silicon based device which converts light energy into electronic charge making this technology achieve a higher level.

Some of the applications like digital cameras, endoscopy, desktop videoconferencing, fax machines are all due to the development of this device.
Celebrating such a great event is Google habit making people aware about such great events.

SEO Writing - How SEO Writing Could Enhance Your SEO Outcome?

Google optimization boosts page rankings of the web sites. A lot of famous Google like Google, Yahoo and MSN seek for optimization attributes in the webpage prior to indexing and ranking them. There are two kinds of optimization, one is on-page and another is off-page. The key objective of the on-page optimization is to make the webpage engine favorable by adding appropriate attributes of SEO writing. The off-page optimization is connected advancing the site via link building and social media promotion. Adopting good SEO writing principles aid seriously in improving the page ranking.

What is SEO Writing?

The system of writing content for the webpage in a manner that the page could be certainly picked up by the engine from the rest of pages displayed on the net, is called SEO writing. Daily scores of guests hit the net with an objective of acquiring a production or service. These potential consumers require the right directions to the site that host the production or service which, they are seeking for. With no good directions, they are bound to get lost in the voluminous web traffic and waste their dear time. SEO writing assists the web sites in improving the page ranking, so that more and more consumers are able to admission the site in the least time. That saves dear time of the consumers and assists them to discover the right production or service they are in require of.

Affluent and Exclusive Content

Unique focus is paid on developing affluent and exclusive content that fits well in the niche of the site. Google like to read undeniable content that is exclusive of its’ kind and free of duplication. The narration should be exact, clear and understandable to anyone who views it. There should be no technical or business jargon in the matter for the reason that that will puzzle the viewers and attenuate their interest, significantly.

Adopting Fine SEO Writing Skills

In addition to fine quality of the content, care should be taken in writing sentences that are free from spelling and grammar missteps. Missteps in content writing reproduce poor professional approach and get disrepute to the web site. Short and trouble-free sentences should be favored over long and complex sentences. It is for the reason that from time to time a complex sentence may puzzle the viewers and convey incorrect information about the production or service. At the end of writing, it is essential to dual examine the content for missteps prior to submission. That seriously assists in improving the page ranking of the site.

Utilizing Right Keys

Keys are essential to SEO writing. The choice of right keys is critical in victorious optimization of the site. It’s a fine Google Optimization system to make certain that a excessive degree of appropriateness exists among keys and the content matter, for the reason that the content matter revolves around the keys, which are connected to the production or service advertised on the site. The SEO proportion should be in satisfactory limit for Google to certainly straight traffic to the site. Overuse of keys damage the ranking prospects of the site and should be exactly kept away from. As an alternative the right utilize keys in right amount will seriously aid in improving the page ranking.

Next Generation SEO Tactics

Just when you believed you had all your SEO tactics figured out, the web goes and changes on you. Not just the rules of the game but it takes the whole web platform right out from under your feet and changes it. What's a poor webmaster to do? Web 2.0 changes the whole ballgame. It not only places the Internet user squarely in the middle of things, but it gives that user the means and power to create and manipulate data. Web 2.0 dramatically changes how we view and use the web. Actually, in many respects, it creates a whole new Internet. What Is Web 2.0?Just what exactly is Web 2.0? What does it mean? Is there a precise definition that all webmasters can get their heads around and understand? Not really, many believe Web 2.0 is just another one of those contrived buzzwords, signifying mostly marketing hype!However, perhaps the simple definition can be found in the word "you"! Time magazine probably summed it up best by making reference to the "you" in user generated content. Web 2.0 is basically all the platforms that give us this brave new user-powered interactive Internet, generally referred to as 'social media'.Web 2.0 can be seen or manifested in such sites as YouTube, MySpace, Del.icio.us, Digg, Squidoo... Web 2.0 uses scripting languages such as Python, Perl PHP, RSS... to construct interactive platforms that websites can use to create all this user-generated content.

Many refer to these evolving formats and scripting platforms under the name AJAX and no this does not refer to the popular cleaning agent under your kitchen sink! This AJAX (Asynchronous JavaScrípt and XML) comes from Google and takes web based interactive programs such as Google Maps, something that's usually associated with desktop applications, but is now being applied on the web. If you have used Google Earth, you will realize how powerful and revolutionary these new applications can be, not to mention, they are a whole lot of fun.
Where Did The Name Web 2.0 Come From?Many point to Tim O'Reilly, the constant innovator of many technological changes on the web. O'Reilly has been at the forefront in discussions and conferences on the nature and substance of the 'meme' open source platforms dominating the new social media.How all this new media plays out is anyone's guess, but all webmasters should optimize their sites for this new Web 2.0 and take full advantage of all the SEO possibilities presented by this brave new Internet.Here are a few SEO suggestions you can try:1. RSS/Blogging: You must place a blog and RSS feed on all your sites. This is a fairly simple procedure to do with frëe server-based programs such as Wordpress. Having a blog and RSS feed will place your site into the whole tagging process. Each category you create in your blog will be seen as a tag by such sites as Technorati. RSS stands for 'Really Simple Syndication' and your RSS feeds will get your content distributed across the web. A simple and easy way to tap into the new Web 2.0 universe.

2. Create some Google Juice!: Join as many of these highly interactive sites as you can: MySpace, YouTube, Del.icio.us, Digg, Wikipedia ... my favorite is Squidoo, where you can create Lenses on different topics that interest you. User driven content that's utilized by all the major social media sites. Of course, link back to your sites in your posts and creations in these user-created content havens and watch your PR ratings go way up.
3. Use Interactive Scrípts: Place interactive JavaScrípts and platforms on your own sites. Have membership forums, polls, blogs, feedback forms, user-contributions... to build unique content driven sites. Become the spider!

4. Tagging (Folksonomy): Be constantly aware of the tags (keywords) you're creating with your blogs and sites. This can have a very beneficial effect on your traffíc and rankings. Closely relate these tags to the content on your sites and build higher rankings in all the major search engines.
5. The Long Tail: Especially important for affilíate marketers, you need to cover special niches where there is less competition and content. These narrow niches make up a large portion of the whole vast web, creating content in these unique areas will get your site included in the search engines a lot quicker and keep them there a lot longer.6. Holistic Web 2.0: Be constantly vigilant in placing your sites in the whole 'Interactive Game', building links and partnerships with the important YouHubs: MySpace, Del.icio.us, YouTube, Digg, Squidoo... the more connections you have, the more your own sites will prosper.Be The Spider!No doubt, Web 2.0 will play an ever increasing role in the development and evolution of the web. Make sure your sites are optimized and in the 'You' game. Create blogs, RSS feeds, interactive forums, membership areas, user-generated content and truly make your sites interactive havens in their own right. Just remember to tag everything and your sites will reap the benefits of this new Web 2.0 generated SEO gold rush.

Source:http://www.ifergan.org/world-seo-news/next-generation-seo-tactics.html

Joomla title optimization

The TITLE of your web page is the most important, probably the most important part of a page for ranking in search engines like Google and yahoo and should ideally be optimized for a small number of keywords or phrases (preferably just the one main phrase for that page). The exact number of keywords and their placement is dependent on a number of SEO factors including the difficulty of the phrases, the Page Rank of the page and if you have control of the links and anchor text to that page (so you can change the anchor text of the links).

Good Ranking in Yahoo & Google

The king of search engine and the god of search engine "GOOGLE" is going to changing search engine searching algorithm as well as in the current scenario GOOGLE update the page rank which is giving by google to the most searchable website. In this time YAHOO also cover various large amount of traffic. A customer who has a professional website they must want his website get top position in both search engine. But it is quite may be possible as there is lots of different between Google search algorithm and yahoo search algorithm. But if you want than it can possible you will get good position both search engine in other words we can say that if you want you will get good place of first search result page which is search by specific keywords. Actually each search engine spider want regular updation in your web site so that spider regular visit with in short period. For this each and every page of your website need content update and meta update with in specific time. Lots of people add dynamic content and resent news by news site by using java script but it is not seo friendly as spider can not read this content. For this you want manually article and news section.

Source: http://www.hansindia.com/seo-update/good-ranking-yahoo-google.htm

SEO Mistakes

As a professional SEO service provider Hans Cyber Technology experts regularly give important tips for SEO beginner. If you want to achieving good ranking in various search engine than must be follows these rules:
1) Don’t use hidden content for your web page.
2) Don’t use directory submission software

1) Hidden content is the content which not shows to the viewer but search engine spider can read it. Some seo experts use this concept for keywords stuffing. By using this concept it give good ranking but for short time. Various search engines does not support this concepts such as yahoo, google and msn etc.
2) Directory submission software is a web application through this application you submit your website in various website and various search engine but it is help full for very short time after that it goes down your website ranking as well as page rank.
Use meaning full as well as distractive content for your web page which is gives complete information to the viewer. Directory submission is very important process search the directory list and submits the directory manually.

Source: http://www.hansindia.com/seo-update/seoupdate4-seo-mistakes.htm

Google Updating Functionalities

Various website owners are enjoying and sad by the position in google searching result pages. If your business website is loosing google search result ranking with specific keywords its reason is google updating our functionalities. How can get your ranking in search engine result pages with your targeting keywords? For this first you search where you are not follows the google policy and terms for this check your google analytic accounts and reviews all searching terms as well as reviews the webmaster accounts and check webmaster guidelines. And always alert and reviews search engine searching technology for this you can join some seo experts' community. If you are getting the cause of your website than you will definitely get good ranking in search engine. Another way for getting good position in searching result pages develop more good quality back link as well as renew your website content. For more detail you can review various search engine optimization forum which is give you latest information regarding searching strategy.

Importance of Webmaster

When ever you develop a business website you must need a webmaster do you know why?

As a professional Search Engine Optimization service Provider Company of India HCT is offering a new terminology and concept of web promotion. Actually each website need a webmaster which is mange all website updating strategies as well as gives well suggestion as per your website requirements. A webmaster is the person who know the which updates are necessary in your website as well as recommended you to how you will accept this update in your website which is represent your business on web.

What is Spamming?

As a professional SEO service provider company of India Hans team is offering the information about spam terms. Spam is the terms which is widely used when you develop an e commerce website. Search Engine spiders don’t like spasm website and the effect of this spam site goes down and down in the search engine ranking as well as may be banned your website. For preventing the spam of your website you must avoid these terms:

* avoid door way pages
* avoid redirection
* avoid clocking
* avoid hidden links
* avoid hidden text
* avoid keywords stuffing
* avoid page stuffed by irrelevance keywords
* avoid duplicate content
* avoid unrelated links
* avoid intentional misspelling


If you are follows these steps than you will definitely achieve good positioning in various search engine.

SEO Positive and Negative Factors

SEO Positive Factors

Use Keyword in Title Tag
Anchor Text of Inbound Link
Global Link Popularity of website
Domain Age of website
Link Popularity within the Site
Developed Topical Link Weight using Internal and External Links
Use Keywords in Body Text

SEO Negative Factors

Don’t use Server for Inaccessible to Bots
Don’t use Very Similar or Duplicate Content for your website
Don’t use External Links to Low Quality sites or Spam Sites
Don’t use Overuse of Targeted Keywords
Don’t Participate in Link Schemes or Actively Selling Links

Factors Who Affect Your Search Engine Campaigns

Hans the name which has expertise in developing best Search Engine Campaigns for various kinds of business website is giving some tips of selecting Search Engine Campaigns for your business website

1) Leveraging Your Business Website Assets
Search Engine optimization company must achievable optimal result. Analyzing your SEO campaign with proper manner you must check they are using their website assets to their full potential and give optimal result.
2) Interaction with Your business key People
No body can understand your business better than you and your office staff. That’s why your search engine optimization company must interact with your business key people including outside the marketing department.
3) Interaction with Your business Sales people
For selecting key phrase for your business website sales people play important role for this a search engine optimization company must collaborate with your business sales staff.
Many business firms have names for services or products that are very popular internally but very rarely used online searcher, so targeting these key phrases during your business website SEO campaign will not bring you the type of traffic that you seek. Your sale people know how your prospects speak in the real world.
4) Your Business Customers
Customer can also affect your business website SEO campaign for searching perfect and unique consumers for your business services and products interact with all country viewers with in their language.

5) Get knowledge form company experts for develop unique content for your business website
Content is very important for a business website for getting unique and best qualities content a search engine optimization company requires perfect and search engine visitors friendly content for this your business experts who is developed your business products and managing business services can gibe best details for your business website content.