Wikis

A wiki is a type of web site that allows users to easily create, edit, and organize web pages. Many wikis allow anyone to create and edit any page of the wiki. Wikis can be used for a large variety of tasks, from personal note-taking to collaborating online, creating an internal knowledge base, assembling an online community, and managing a traditional website. The possibilities might make wikis seem like a daunting system, but commitment to simplicity makes wiki tools a breeze.

Good Things about Wikis:

• Wikis Simplify Editing Your Website
• Wikis Use Simple Markup
• Creating New Pages Is Simple With Wikis
• Wikis Simplify Site Organization
• Wikis Keep Track of All Your Stuff

Image Optimization

If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.

Important points to be kept in mind while image optimization:

• Alt text: ALT text or Alternate Text is the text to describe your image when your mouse moves over an image on your web page. The text should be meaningful but short. You can use your targeted keywords as ALT text. If your browser can’t display the image for some reason, the alt text is used in place of that particular image.

• File name: Always use meaningful file name for your images, use names like “apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep image file name same or similar to the ALT text.

• Image Linking: Whenever you want to link to your image, use the image keywords in your link text. Example: use “view an Apple iPhone”, instead of “Click here to view” as the anchor text.

Keyword Optimization

The content of your website needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.

Important points to be kept in mind while including keywords in your content:
• Research: Do a proper research before you decide on your keywords. There are plenty of free tools out there that can help you to do keyword research as mentioned earlier.

• Keyword Density: Try to have a moderate keyword density so that it can help the search engine to determine that your page is indeed related & relevant to the keyword that you are targeting.

• Synonyms & Related Keywords: Try to use synonyms instead of having a high keyword density. This helps to make my content sound natural but still helps in SEO.

• Long Tail Keywords: It’s often good to target some long tail keywords as they are comparatively easier to rank for. During your keyword research you should be able to gather some good long tail keywords that you can optimize your site for. But you can also come up with your own long tail keywords; for example try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’ etc. along with your actual keyword and you might eventually get some good long tail keywords.