Advantages of PPC

• Generate instant qualified traffic:
The results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time.
• Easy implementation:
PPC advertisement is an effective model and is easily implemented. PPC ads don’t require any modifications on the website and hence are an effective search engine marketing model for sites which are architecturally difficult to modify for SEO.
• You can take an advantage over your competitors.
• Prototype ideas to track demand before you invest into a new business model:
You can run a PPC campaign before setting up a business to judge its performance.
• Quickly gather feedback on market conditions:
• High quality traffic:
Users who click PPC ads tend to be very motivated to buy.
• Split test to a live audience and gather results in real time:
With PPC, you can get literally millions of eye balls looking at your ads within a day or so.
• PPC Ads will quickly generate online visibility for your websites:
• Pay per Click: You only have to pay when somebody click on your ads with intense to visit your website.
• Advertisers have full control over keyword selection, language selection, location selection and timings in which their ads should be displayed.

The top 100 most dangerous websites for your PC enlisted

Melbourne, Aug 20 (ANI): Internet security company Norton Symantec has come up with a list of Top 100 Dirtiest sites, which could infect your computer with malware.

Malware is a software that can damage or compromise a computer system without the owner's consent.

Natalie Connor, spokeswoman of the anti-virus company, said that even visiting any of the named websites could expose a computer to infection and put the personal information into the hands of unwanted people.

"What people don't realise is when you type in a website, you're bringing down information on a page and with it could be malware," News.com.au quoted her as saying.

The list was compiled with the help of global data collected on Norton Safe Web, a site that analysed websites' security risks.

The infected sites had on average 18,000 threats and 40 per cent of the sites had more than 20,000 threats, while 75 per cent of websites on the list were found to be spreading malware for over six months.

According to Connor, most websites in the list had adult content with unprintable names, suggesting they contained hardcore pornography.

Some others sites include those on ice skating, deer hunting, catering and legal services.

Hackers can apparently obtain personal information using keystroke-logging software from both PCs and Mac computers.he reps said that hackers are a force to reckon with as cyber crime is increasing rapidly.

She added: "The last thing we want to do is scare people, we want to educate them so they know how to protect themselves.

"It's not about the fame any more of creating viruses and getting in the media. They're making money."

Norton released a sample of the dirtiest websites:

17ebook.com

aladel.net

bpwhamburgorchardpark.org

clicnews.com

dfwdiesel.net

divineenterprises.net

fantasticfilms.ru

gardensrestaurantandcatering.com

ginedis.com

gncr.org

hdvideoforums.org

hihanin.com

kingfamilyphotoalbum.com

likaraoke.com

mactep.org

magic4you.nu

marbling.pe.kr

nacjalneg.info

pronline.ru

purplehoodie.com

qsng.cn

seksburada.net

sportsmansclub.net

stock888.cn

tathli.com

teamclouds.com

texaswhitetailfever.com

wadefamilytree.org

xnescat.info

yt118.com (ANI)

101 ways to drive traffic to your website

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Why can't the search engines figure out my site without SEO help?

Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings, so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive and those companies who perform SEO will have a decided advantage in visitors and customers.

Why did I choose Search Engine Optimization (SEO) Process?

In Shrushti Web Solutions, we were not given only one kind of work or nor we had to work on a single website or subject. The work changed continuously & according to the requirement. We had to learn all the aspects of e-marketing and practically in our day to day work. We had to learn and implement basics of e-marketing, link building, developing, maintaining the sites, brainstorming for new ideas, find new methods or sites for e-marketing, keywords research, Pay Per Click (PPC), SEO & SMO etc.

As we were exposed to such an environment on Internet & to such a responsible working environment, new ideas & teaching given all the time, I wanted to show all this in my report. Also my personal interest from the beginning was in Search Engine Optimization. I was given the task to build a web site & to do SEO of it & I worked very hard for that site & learned complete SEO procedure & brought the site in the google rankings. So I choose SEO process as my project report topic as it covers many aspects of e-marketing & I will also be able to explain it in a better way as I have practically done this.

Pay Per Click(PPC)

Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Its generally use to get instant traffic though your site does not have organic ranking. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo Search Marketing attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved. PPC engines can be categorized into two major categories "Keyword" or “sponsored match” and "Content Match". Sponsored match displays your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails.