AdSense Tips

Making AdSense fit your forum site

When you run a forum site, ad placement and formats are key to designing ads that will be successful but not intrusive to your regular users.
Map

Placement: Display your ad units where repeat users will notice them

* Because forum regulars tend to skip the header and go straight to the meat of the thread, placing your ad unit above or below the first post can be more effective than ads next to the logo.

* Place a leaderboard immediately after the last post. This provides users who make it to the end of a thread with a 'next step' when the content ends. Try to avoid placing it after the footer, though, as your readers will likely move to the next thread without seeing the ad.

Formats: Adapting your design for multiple ad units and limited space.

* Using multiple ad units, you can use a variety of formats to fill ad space throughout your site. Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. Our heat map provides more details.

* Use horizontal link units, which are small enough to fit near the top of your forum just below the header. For the regular forum visitor, link units offer a wider range of relevant topics to browse.

However you choose to implement your ads, keep in mind that forums are highly interactive sites with regular users. Be sure to blend the ads nicely, so they don't appear overly intrusive - but don't blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.

Tip for making the most of revenue opportunities: Like most sites, forums can benefit from opting in to image ads. Supporting image ads increases the pool of ads - particularly cost-per-thousand-impression (CPM) ads - bidding to display on your site. Since forums tend to have lower clickthrough rates than other types of sites, CPM ads can improve revenue without the need for clicks. Keep in mind, however, that CPM ads come in both text and image formats

Search Engine Optimization Process?

As such there is no fix procedure or fix steps for Search Engine Optimization (SEO) of a website. Some say follow these 7 steps while some say these are the best 10 steps, but the main point is that all the parameters should be included. According to the work done by me in Shrushti Web Solutions (SWS), I will say that SEO process can be classified into these 7 steps:

1. Keyword Research & Competition Analysis.
2. Website Design, Structure & Link Text.
3. On Page Optimization.
4. Off Page Optimization.
5. Social Media Optimization (SMO).
6. Pay Per Click Campaign (PPC).
7. Statistics Analysis.

Mission Manager

What is the Mission Manager?

The Mission Manager is designed to help you quickly manage and switch between all of your WebPosition missions and Web pages. By viewing one screen you can see all of the WebPosition mission files and Web pages located in a given folder. At a glance you can see what kind of missions files are available, when they were last modified, or even if a mission is scheduled to run! Even better, you can right click on any mission to run it, schedule it, or just view its last results. For more information see “Using the Mission Manager”.

Using the Mission Manager

1. Missions

The main Mission Manager window displays all of the WebPosition missions in a given folder. The following information is displayed for each mission:

File Name
Domain Name
Scheduled Status
Last Modified
Last Run
Title

Double-click any mission file to open it.

Click the appropriate button to use any of the following functions:

New: Create a new mission file of the same type. You can also double-click New Mission in the main Mission Manager window to access the Create New Mission screen.

Open: Open the selected mission.

Delete: Delete the selected mission and all associated results.

Run: Run the selected mission.

Select Folder: Select a different folder and the Mission Manager will display its contents.

Folder Selection Window
Click the Select Folder button to specify a folder that contains WebPosition mission files. Only folders local to your computer or network can be selected. Folders residing on your Web site can't be selected.

Tip: Click the drop down arrow to access a list of all recently selected folders. This can allow you to switch from folder to folder with ease.

Filter
Click on the drop down arrow to choose a specific mission file type. The Mission Manager will then only display files of that type. For example, choose Reporter Missions from the filter list and only Reporter Missions will be displayed in the Mission Manager window.

Sort By
Click a column heading to choose a sorting option. The Mission Manager will then rearrange the displayed files to reflect the sorting option you chose. For example, to sort by "Last Run," click the heading of the Last Run column. The Mission Manager Window will rearrange the files shown based on when each mission was last run.

Tip: You can also sort files in the Mission Manager window by clicking the top of each column where its name is displayed. For example to sort by Domain Name click at the top of the domain name column where it says, "Domain Name."

2. Web Pages

When tab 2 is selected the main Mission Manager window displays all of the Web pages in a given folder. The following information for each mission will be displayed:

File Name
Size
Last Modified

Double-click any file to open it.

Right-click on any file to access the following menu of options:

Open: Open the selected file.

Open With: Select the program you want to use to open the selected file.

Browse: Loads the selected file in a browser.

Delete: Deletes the selected file.

Critic Analysis: Use Page Critic to analyze the selected file.

Link Check: Use Link Defender to test the selected file for broken links (Professional Edition only)

Folder Selection Window
Click the Select Folder button to specify a folder that contains Web pages. Only folders local to your computer or network can be selected. Folders residing on your Web site can't be selected.

Tip: Click the drop down arrow to access a list of all recently selected folders. This can allow you to switch from folder to folder with ease.

Sort By
Click a column heading to choose a sorting option. The Mission Manager will then rearrange the displayed files to reflect the sorting option you chose. For example, to sort by file name, click the heading of the File Name column. The Mission Manager Window will rearrange the files shown based on their names.

Tip: You can also sort files in the Mission Manager window by clicking the top of each column where its name is displayed. For example, to sort by size, click the heading of the Size column.