Email Marketing (Permission based)

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience specifically to target audience. Email marketing consists of sending mails, email newsletters or sales letters to specific & targeted customers or prospects.

Email marketing can be done in two ways. The first is to place advertising or a message in someone else’s email newsletter. For example, when you receive a newsletter from The Age online, it will contain advertiser messages and usually a small display banner advertisement. This is a great way to neatly target your audience. All you have to do is find a newsletter that is sent to a target market similar to yours and you can market to that group very effectively!

The second form of email marketing is by actually publishing an email marketing communication or newsletter yourself to your customers. This is a great way to keep top of mind with your customers. When undertaking this type of eMarketing, be careful not to just push products and specials. It is also good to provide information about your products so your customers can make a more informed decision about their purchases.