RSS Feeds

RSS is short for Rich Site Summary or Real Simple Syndication. To put it plainly, it is a way of distributing content information in an XML format. RSS delivers information as an XML file, and this XML file is called an RSS feed. This feed contains information as designated by the site's owner. So back on topic, RSS is used to distribute content to whoever wants it. By requesting the appropriate RSS feed, an end user can quickly find out the latest information posted on a website.

An aggregator (also known as a feed reader) accumulates RSS feeds for you, and distributes that information to you as you want. Some require a program to be uploaded, some do daily emails, and others integrate right into your browser. RSS is about distributing content quickly and easily. It also increases efficiency - instead of having to visit a site every day, by using RSS, you can automate the process and be notified when an update occurs.

How RSS works:

Example 1:
Your name is Mr. Joe, and you are a fan of five different blogs. You also end up wasting a lot of time visiting these blogs. So you turn to an RSS feed aggregator, and add their RSS feeds. Now, once a day (or however often you want), the reader will check the RSS feeds for each site, and notify you when there is an update.

Example 2:
Your name is Mr. Joe, and you live in Britain. You have a little website, and would like to have the latest sporting news on your website. You of course do not have time, so you turn to BBC, and use their sports RSS feed to incorporate sports news into your website.

Hence you can give RSS Feeds on your site to make the task easy for the users. Also RRS Feed can be optimized & used for increasing rankings of your website.