Search Engine Optimization Process?

As such there is no fix procedure or fix steps for Search Engine Optimization (SEO) of a website. Some say follow these 7 steps while some say these are the best 10 steps, but the main point is that all the parameters should be included. According to the work done by me in Shrushti Web Solutions (SWS), I will say that SEO process can be classified into these 7 steps:

1. Keyword Research & Competition Analysis.
2. Website Design, Structure & Link Text.
3. On Page Optimization.
4. Off Page Optimization.
5. Social Media Optimization (SMO).
6. Pay Per Click Campaign (PPC).
7. Statistics Analysis.