Why did I choose Search Engine Optimization (SEO) Process?

In Shrushti Web Solutions, we were not given only one kind of work or nor we had to work on a single website or subject. The work changed continuously & according to the requirement. We had to learn all the aspects of e-marketing and practically in our day to day work. We had to learn and implement basics of e-marketing, link building, developing, maintaining the sites, brainstorming for new ideas, find new methods or sites for e-marketing, keywords research, Pay Per Click (PPC), SEO & SMO etc.

As we were exposed to such an environment on Internet & to such a responsible working environment, new ideas & teaching given all the time, I wanted to show all this in my report. Also my personal interest from the beginning was in Search Engine Optimization. I was given the task to build a web site & to do SEO of it & I worked very hard for that site & learned complete SEO procedure & brought the site in the google rankings. So I choose SEO process as my project report topic as it covers many aspects of e-marketing & I will also be able to explain it in a better way as I have practically done this.