Why SEO is required?

Above data shows that the majority of web traffic is driven by the major commercial search engines like Google, Yahoo!, MSN, AskJeeves & AOL. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.


Here are some truths about the popularity & usage of Search Engines:
• 90% of all users don’t look past the first 30 results (most only view top 10).
• 85% of all traffic on the internet is referred from a search engine.
• Many websites aren’t even indexed, most are poorly optimized and get very little
traffic from the search engines.
• Cost-effective advertising.
• Clear and measurable Return On Investment (ROI).
• Operates under this assumption:
More (relevant) traffic + Good Conversion Rate = More Sales/Leads

Search queries, the words that user’s type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.